Travel Management
Published
8/29/24

Sustainable travel: everything you need to know

John Iversen
Growth Marketer

Sustainable travel has become a priority for many globetrotters, who are conscious of the environmental and social impact of their travels. By adopting practices that respect the planet and local communities, it's possible to discover the world while preserving its wonders for future generations. In this article, we explore the principles of sustainable travel and how you can incorporate them into your adventures.

What does sustainable travel mean?

Sustainable travel means adopting travel practices that minimize negative impact on the environment, while supporting local communities and preserving natural resources for future generations. It involves making conscious choices at every stage of the journey, from planning to execution, favoring environmentally friendly and socially responsible options. Sustainable travel aims to balance the needs of travelers with those of the planet and local populations, promoting an ethical and responsible approach to tourism.

Why is it important to travel sustainably?

Sustainable travel is crucial for several reasons. Firstly, it reduces the ecological footprint of tourism, which is a major source of pollution and environmental degradation. By adopting sustainable practices, we contribute to preserving ecosystems, reducing greenhouse gas emissions and conserving natural resources.

Secondly, sustainable travel supports local economies and promotes community development. By choosing locally-run accommodation, restaurants and activities, we help create jobs and improve living conditions for local people.

Finally, sustainable travel enriches the traveler's experience by offering authentic and respectful interactions with local cultures. This makes it possible to discover destinations in a deeper, more meaningful way, while helping to preserve them for future generations. In short, sustainable travel is an approach that benefits the environment, local communities and travellers themselves.

How do you choose sustainable destinations?

Choosing sustainable destinations requires a thoughtful, informed approach. Here are a few tips to guide you:

  1. Look for certified destinations: Opt for places that have obtained sustainability certifications, such as the Green Globe or EarthCheck labels, which guarantee practices that respect the environment and local communities.
  2. Evaluate environmental impact: Choose destinations that implement conservation initiatives, such as the protection of natural parks, sustainable management of water resources and waste reduction.
  3. Support local economies: Choose destinations where you can contribute directly to the local economy by staying in accommodation run by local people, eating in local restaurants and taking part in authentic cultural activities.
  4. Avoid over-visited destinations: Popular tourist destinations can suffer from overcrowding, which is detrimental to the environment and local communities. Opt for lesser-known destinations that are just as rewarding.
  5. Learn about local policies: Find out about local government sustainability efforts, such as biodiversity protection initiatives, recycling programs and green infrastructure.

By following these tips, you can make travel choices in line with the principles of ecotourism, respecting and supporting the destinations you visit, while minimizing your environmental impact.

Which means of transport are best for sustainable travel?

To travel sustainably, it's essential to choose means of transport that minimize your carbon footprint and reduce your environmental impact. Here are a few options to consider:

  1. Trains: Trains are one of the most environmentally-friendly means of transport, especially for medium and long-distance journeys. It emits much less CO2 per passenger than planes or cars, and lets you enjoy the scenery while traveling in comfort.
  2. Cycling: For short distances or local trips, cycling is an ideal option for those looking for an eco-friendly adventure. Not only does it produce zero emissions, it also allows you to explore the surrounding area at a slower, more immersive pace.
  3. Public transport: Using buses, streetcars, subways and other forms of public transport is an excellent way to reduce your carbon footprint. These means of transport are often more energy-efficient and reduce traffic congestion.
  4. Carpooling: If you have to use a car, opt for carpooling. Sharing a journey with other travellers reduces the number of vehicles on the road and cuts CO2 emissions per passenger.
  5. Electric or hybrid vehicles: If you rent a car, choose an electric or hybrid model. These vehicles emit fewer greenhouse gases and are often more energy-efficient.
  6. Walking: When it comes to getting around locally, there's nothing better than walking. Not only is it good for the environment, it's also good for your health. What's more, it allows you to discover places in a more intimate and authentic way.

Which accommodation to choose for sustainable travel?

To travel sustainably, it's important to choose accommodations that respect the environment and support local communities. Here are a few tips to help you make the right choice:

  1. Eco-hotels and lodges: Look for establishments certified by ecological labels such as Green Key, Ecolabel Européen or EarthCheck. These accommodations implement sustainable practices such as efficient energy and water management, recycling and the use of local and organic products.
  2. Local B&Bs and inns: Choose accommodations run by local people. Not only do you support the local economy, but you also benefit from a more authentic and personalized experience.
  3. Nature accommodations: Opt for accommodations located in protected natural areas, such as national parks or reserves. These places are often committed to biodiversity conservation and offer immersive experiences in the heart of nature.
  4. Accommodations with green initiatives: Choose establishments that implement green initiatives, such as using solar panels, collecting rainwater, reducing single-use plastics and promoting soft mobility.
  5. Eco-friendly camping: If you love the great outdoors, choose eco-friendly campsites that respect the environment. Be sure to follow "Leave No Trace" principles to minimize your impact on nature.
  6. Community accommodation: Stay in accommodation run by local communities or cooperatives. These initiatives promote sustainable development and allow the benefits of tourism to be shared with local people.

What are the challenges of sustainable travel and how can we overcome them?

Sustainable travel presents many challenges, but they can be overcome with the right strategies. Here are some of the main challenges and solutions to tackle them:

  1. Higher cost: Sustainable options can sometimes be more expensive due to green practices and certifications. To overcome this challenge, plan and book in advance to take advantage of discounted rates, look for special offers and favor longer stays to amortize costs.
  2. Lack of infrastructure: Some destinations lack sustainable infrastructure, such as public transport or eco-friendly accommodation. To get around this problem, choose destinations renowned for their sustainable initiatives, or opt for alternative modes of transport such as cycling or walking.
  3. Limited access to information: It can be difficult to find reliable information on the sustainable practices of destinations and service providers. Use specialized platforms, green travel guides and dedicated apps for accurate, up-to-date information.
  4. Consumption habits: Changing your travel habits can be a challenge, especially if you're used to less sustainable practices. To overcome this, educate yourself on the benefits of sustainable travel, set realistic goals and gradually adopt new habits.
  5. Limited impact of individual actions: It may seem that individual actions have a limited impact in the face of global challenges. However, every gesture counts and can inspire other travelers to adopt sustainable practices. Share your experiences and raise awareness to create a snowball effect.
  6. Conflicting local interests: Sometimes, sustainable initiatives can conflict with local economic interests. To navigate this challenge, favor community-based tourism projects that directly benefit local people, and support local businesses committed to responsible practices.

How can you promote sustainable travel within your company?

Promoting sustainable travel within your company requires a strategic, collaborative approach. Here are a few steps to help you get there:

  1. Educate and raise awareness: Organize training sessions and workshops to inform employees about the importance of sustainable travel and the practices to adopt. Use visual aids, testimonials and case studies to illustrate the environmental and social benefits.
  2. Establish internal policies: Develop sustainable travel policies that encourage the use of eco-friendly means of transport, waste reduction and the choice of certified accommodation. Incorporate these policies into company guidelines and ensure that they are well communicated to all employees.
  3. Encourage environmentally-friendly transport: Encourage the use of public transport, carpooling, electric or hybrid vehicles for business travel. Introduce incentives, such as sustainable transportation reimbursements or bonuses for employees who adopt these practices.
  4. Choose sustainable partners: Collaborate with business travel agencies, hotels and service providers who share your sustainable tourism values. Choose certified partners and commit to supporting local, responsible businesses.
  5. Reduce carbon footprint: Measure the carbon footprint of business travel and implement initiatives to offset it, such as tree planting or supporting conservation projects. Also encourage virtual meetings to reduce the need for travel.
  6. Promote sustainable practices internally: Create a dedicated sustainability committee or working group to identify and implement sustainable travel initiatives. Share progress and successes regularly with the whole company to maintain commitment and motivation.
  7. Communicate and celebrate successes: Use internal communication channels to share sustainable travel stories and best practices adopted by employees. Celebrate successes and recognize individual and collective efforts to foster a corporate culture of sustainability.

More reads

See Fairjungle in action.

Take back control of your business travel! Discover the new-generation corporate travel agency.

Merci pour votre inscription !
Oops! Something went wrong while submitting the form.